Jason Dong 
Jason is a New York City based designer, with interests in editorial, branding, and typography. His work often explores the utilization of negative space and the boundary between function and ornamentation. 

He is currently at Tibi but he is always interested in freelance projects involving print! :)


[Education]
Boston University 

Master of Fine Arts in Graphic Design
2023–2025

New York UniversityBachelor of Arts 
in Visual Politics
2018–2022

COMA Dutch Design LabSummer Program
2023–2023


[Experience]
Boston University 
Junior Typography Teacher Assistant
2024–2024


Boston University
Graphic Design History Teacher Assistant 
2023–2024


Multiple Formats Volunteer 
2025–2025

Multiple Formats Exhibitor  
2024–2024


[Contact]
Email jasdong@bu.eduInstagramjasondongexclamationmark

Project 13
Poster House [Identity]

Poster House is the first museum in the United States dedicated to posters. This identity was inspired by the architecture of the gallery(1). The frame device, which serves as a secondary logo, is developed from the museum’s facade and acts as a container for promoting various exhibitions. The primary logo of the PH is then created from the grid of the frame.

The primary colors are black and white to allude to the notion of paper and ink. Subsequent colors are drawn from and differ depending on the ongoing shows. The only typeface utilized is Franklin Gothic, which ties back to the museum’s architecture as both were constructed in the early 1900s.  


Figure 1/14. Tickets featuring primary and secondary logos. 
Figure 2/14. Type specimen poster for Franlking Gothic. 
Figure 3/14. Colors and imagery vary and are sourced from different exhibitions. 
Figure 4/14. Postcards. 
Figure 5/14. Keep print alive! t-shirt. 
Figure 6/14. Triptych posters.
Figure 7/14. Posters. 
Figure 8/14. Website.
Figure 9/14. Public directory guiding visitors to Poster House. 
Figure 10/14. Exhibition guide cover, which reveals the underlying grid for this identity. 
Figure 11/14. Exhibition guide spreads.
Figure 12/14. Totebag. 
Figure 13/14. Lighter. 
Figure 14/14. Promotional social media posts for an exhibition at the museum.